Highly curious, profoundly open minded and strongly positive, I love getting behind the scenes of how people make decisions.

This helps me in my role to understand consumer behaviour, make sense of advertising trends and analyse media consumption evolution across Europe in order to help marketers of advertising solutions grow and diversify their business.

Art enthusiast, food lover, cultural scene explorer and thirsty traveller, I am a big people-person and I always see the glass half full.

Outside the office, I always take time to involve myself in social work on issues that are close to my heart such as gender equality, youth education and diversity.

As a Youth Ambassador for UN Women in Singapore, I created an educational workshop that a great team of volunteers and I run in schools to educate young boys between 10 and 18 years old on Gender Equality and encourage them to define Masculinity themselves.

I believe that giving young boys a safe space to discuss gender-based issues and openly discuss their queries on being a boy is a great way to open their mind on the importance of treating girls and other boys with respect and tolerance. The goal is for them to grow as confident, open-minded and respectful men, helping to build a more equal, less violent and better balanced society.