I am the founder of Business Basecamp, a management consultancy that provides female entrepreneurs and managers within the Mediterranean region with the help they need to turn their business obstacles into opportunities.
Before this, I spent years working in the Netherlands for Nike. I was given several high-profile projects that provided me with the invaluable skill-set to be able to successfully offer business advice to others.

The Nike ‘Just-Do-It’ mentality was also something I had learnt as a youngster. My family moved around the world several times, which meant that I had to get used to doing things out of my comfort zone.

In 2006, it was time for a new personal challenge. I left the Netherlands for Barcelona, deciding to go it alone. As a self-starter I fully embraced this new experience that has provided me with so many new and valuable insights, both personally and professionally.

My core activities as an entrepreneur and consultant remained the same: make sure goals are aligned, initial project set-up, ensuring budgets are not exceeded and deadlines are met.
After a few years I started to feel there was still an essential piece of the puzzle missing for me: I was lacking a larger purpose. Not much later I knew how I could make a difference: contributing to the growth of the Mediterranean area by stimulating female business owners, entrepreneurs and managers and help them increase performance.

Besides my business I'm also an active volunteer at PWN. I have set up the mentoring program in Barcelona and was the president of that city network for two years. At PWN global I've worked as a member of the strategy committee and since February 2019 I'm the Global VP of Entrepreneurship.

Geographical distances are not an obstacle for me as my business goes wherever my suitcase and I go. I am based in Barcelona, but I divide my time between projects in different countries. I occasionally head to Morocco where I use the time revitalize.