Brand strategist. Skilled in building strong brands through strategic planning, consistent and creative communication and an evidence-based marketing strategy.

I spent a long time in advertising and found my way to news media. In 2018 I started working for the newsroom of the Flemish public broadcaster (VRT NWS). And in 2021 I joined the quality newspaper De Standaard (Mediahuis) as Marketing and brand manager. I currently work for Springbok Agency, an international brand and tech company, which has the ambition to make good brands grow big and big brands grow good. I strongly believe that brands can do good for people and planet, and put my energy in helping them to do so. In the meantime I am developing my own sustainable business.