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Last updated less than 3 months ago
Cathrin M. Daniel
Cathrin M. Daniel
Handelsverband Deutschland (HDE) e.V. - German Retail Association•Germany
Growth-Focused & Solution-Oriented | Innovation & Transformation are the key to our Future
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Internet Policy and Digitization
Handelsverband Deutschland (HDE) e.V. - German Retail Association
Public Sector & International Organisations
Germany, Europe
Artificial Intelligence Business and Management Civil Society and Activism Communication Digital Economy and Society Entrepreneurship, Start-ups and SMEs Research and Innovation
AI Artificial Intelligence Civil society engagement Digital Digital transformation Digitalization Innovation Participation Youth empowerment Youth participation

I am a German–Sri Lankan professional working at the intersection of digital policy, innovation, and European affairs. With over eight years of experience in both public and private sectors, I focus on how digital transformation, artificial intelligence, and innovation shape the future of business and society. Currently, I work on internet policy and digitization at the German Retail Association (HDE), contributing to national and EU-level policy dialogue, stakeholder engagement, and strategic communication. Coming from a working-class background, I built my career across industries and countries, moving from the shop floor to the EU level. This path has shaped my commitment to inclusion, equal opportunities, and amplifying diverse voices in Europe’s transformation. My previous experience includes a Blue Book Traineeship at the European Commission (EISMEA), where I supported innovation policy, standardization, and market surveillance, as well as roles in organizational development, diversity and equity, and international business development. I have completed all coursework for a Master’s degree in International Business and Management with a focus on transformation and innovation, and I am currently finalizing my thesis. Alongside my professional career, I engage actively in civil society and networks advancing diversity, participation, and women’s leadership.

German
Germany
English, German
  • Speaker at Z2X-Ideasfest-2024 for SWANS Initiative
    • Presenting the network & doing Q&A
  • Juror at E-Commerce Germany Awards 2025
  • Speaker at E-Commerce Berlin Expo 2025
    • Privacy-Driven Innovation A First-Aid Kit for Lead Marketing
      • with Dara Kossok-Spieß
  • Study at German Retail Association
    • AI in Retail 2025 (KI im Handel 2025)
  • Fireside Chat at SWANS Initiative
    • Real Talk to Real Connection - Carreer Paths in the EU
      • with Maja Bogojevic, Chryssa-Danae Geranastassis
  • European Innovation Council Summit 2025 (Staff on site)
  • Speaker at European Commission´s Blue Book Farewell Conference 2025
    • Blue Book: What now?
Related Links
Publications
Publications 2
Publications 3
Publications 4
Online Presence
Linkedin
https://linktr.ee/cathrinmdaniel_777

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