At the World Federation of Advertisers (WFA), Catherine Armitage works with the world’s biggest global brands to provide strategic guidance on some of the digital governance challenges facing companies in a data-driven, hyper-connected world. She runs the WFA’s Digital Governance Exchange forum and leads advocacy work in Brussels to represents the voice of marketers on major pieces of privacy regulation (GDPR, ePrivacy). Catherine began her career at Procter & Gamble, where she led brand marketing initiatives and coordinated e-commerce strategy across Western Europe, and worked in digital policy at FleishmanHillard in Brussels.