Barbara Weizsäcker has joined EMECA in 2012 as Secretary General and also acts as Secretary General for the European Exhibition Industry Alliance in Brussels (Belgium). Before, she worked as Public Affairs Director at Messe Frankfurt (Germany), she joined the company in 2001. Barbara Weizsäcker studied English, French and Spanish Literature and Linguistics and read History in Freiburg (Germany) and Madrid (Spain). She specialised in EU Studies in Paris (France). Barbara Weizsäcker has long years of experience with exhibitions and (EU) politics having worked for the German Publishers and Booksellers Association – organiser of the Frankfurt Book Fair – and for the European Bookseller Federation in Brussels in beginning of her carreer.
Barbara Weizsäcker is a frequent speaker at exhibition industry conferences and internal meetings of different sizes. She has been a panelist and moderator at policy events in Brussels and across Europe and speaker at press conferences.